Building digital products around business requirements

01 —Introduction

Digital products succeed when they make a real process faster, clearer or cheaper. That requires understanding the process before choosing the tools.

02 —The problem

When the technology is chosen first, requirements are bent to fit it. Features get built because the platform makes them easy, not because the business needs them.

03 —Approach

• Map the current process and where it breaks
• Identify the smallest version that delivers value
• Choose technology that fits the team, budget and long-term ownership
• Plan for iteration rather than a single big release

04 —Takeaways

• Problem first, stack second
• Start small and validate
• Ownership and maintenance are part of the architecture